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Tioga State Bank aims for a pragmatic approach to its swag. Promotional merchandise, or swag, has long been regarded as a no-brainer approach to business branding, but community banks are shedding those thrifty connotations with a new,…
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When customers look up businesses online, reviews are one of the first things they see. These community bankers share how they collect positive reviews, and how to respond to negative ones. By Jen A. Miller Word of mouth isn’t always…
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Photo by Gleitfrosch/iStock This month has proven to be good for bonds. By Jim Reber, ICBA Securities If one were to look at the aggregation of literature pertaining to the month of March, you’d see some pretty harsh prose and verse.…
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